You’ve probably heard, websites are out and funnels are in!..
…BUT don’t go getting rid of your business website just yet, a good online sales funnel marketing strategy can be ran in tandem (at the same time) as your other marketing efforts. So you can keep that website but here’s something you must promise to do right now.
STOP THROWING MONEY AWAY ON PAID ADS TO YOUR WEBSITE.
Websites don’t keep the user focussed because there’s far too much going on.
Click this, look at this, oh what’s that?, scroll here, get in touch, get a quote, download this, call us now etc etc etc.
It’s too much for even for the most intelligent and focussed minds on the planet.
One action at a time and as much as I’d like to pretend that us mere humans can multi-task efficiently, I can’t. It’s been proven with many studies and lots of research.